Wednesday, November 02, 2005

Martini in a box = bad

Never mind the ubiquitous and egregious trademark symbol, this concept is bad.

Martini party in a box? I suppose if it helps people become better hosts then it might have some redeeming merit - but it doesn't completely excuse the paradox.

The Martini is bespoke and temporary. It happens and then things move on. The "in a box" concept is about pre-package and conformity. This isn't going to help you make a better cocktail. It might let you feel more comfortable about hosting a party, but it's nothing you couldn't think up yourself.

Spend you money an a nice set of cocktail glasses instead.

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